Harris Poll EquiTrend® Recognizes Lifestyle Real Estate Brand, Better Homes and Gardens, as Highest Ranked in Real Estate Based on Brand Equity for 2015.
An annual brand equity study which measures various benchmarks in brand health of over 1,400 brands and across nearly 150 catagories concluded that Better Homes and Gardens Real Estate had the highest cumulative scores within the real estate industry nation wide. Scores measured various elements of each brand including consumers' perception of its familiarity and quality as well as consumer consideration of brand interaction.
We were thrilled to receive this wonderful news which has merely validated what we already knew which is that the Better Homes and Gardens brand is not just recognized nationwide but widely loved. This is a lifestyle brand that crosses age, race, and gender boundaries and attracts eyeballs 365 days a year regardless of whether that person is in the market to buy or sell at that very moment. This allows us to get our home inventory in front of more people and generate greater interest which results in faster sales for higher prices and our clients love us for it. The best part is our clients love us to keep in touch for years after the sale because we share what they want which is lifestyle.
For the full press release and greater details click HERE.
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