Why are we so excited you ask? Simple, overnight we now have immediate nation wide exposure for our brokerage as well as for our listings. While Influence Real Estate has been well known locally in Salt Lake and Utah Counties, outside of our local region nobody knows about us. That is no longer the case thanks to our newly formed partnership who's brand touches nearly 40 million people every month, including 1 in 6 adults, 1 in 5 homeowners, and 1 in 4 women. That's exposure for our clients that we as a small boutique brokerage would never be able to provide on our own. You might be thinking, but isn't that a magazine? Yes, it is a magazine that happens to be the #1 lifestyle publication in the world with nearly 40 million readers. It's also a lifestyle brand that is relevant 365 days a year. Other traditional real estate brokerages are relevant only when the consumer is looking to buy or sell which only happens every five years. The BHG brand on the other hand is relevant every day of the year because it specializes in not just selling homes but in lifestyles which is relevant regardless of whether or not you're buying or selling a home.
What does this mean for our clients? It means when we list your home our marketing efforts wont just be limited to our local market. We now have national reach. It means thanks to the data that Better Homes and Gardens has collected through their online presence and magazine publications we now have information that allows us to predict who is most likely to be interested in your home whether it be a first time home buyer, a move up buyer, or a luxury buyer and we can target market your home to those specific individuals. We call it "Pin Point Marketing" and it's a game changer. It means we no longer have to wait for the potential buyer to come to us, we can predict who the buyer will be and reach out to them. This is big data stuff and something entirely unique to Better Homes and Gardens Real Estate that no other brokerage has access to and never will have access to. And our Pin Point Marketing is just one tool of many.
We thank you for the support and for sharing in the excitement with us and we look forward to continuing our relationship of professionalism, trust and friendship moving forward.
Joe & Sam Willis
The Willis Group
p.s. Hit us up for a free annual subscription to Better Homes & Gardens the magazine. It's like Pinterest in magazine format.
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